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Article: Twentieth Century Fox and Reebok Move to 'Rule the Planet' With Promotional Partnership for Summer 2001 Event Release of 'Planet of the Apes'.
- Article from:
- PR Newswire
- Article date:
- July 11, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CENTURY CITY, Calif., July 11 /PRNewswire/ --
Twentieth Century Fox's "Apes" are coming in more ways than one! Reebok and Twentieth Century Fox Licensing & Merchandising (Fox L&M) announced today a major "Planet of the Apes" promotional partnership, an "Apes"-inspired ad featuring the film's feared Ape Commander as Evolved Classic, wearing a select pair of Reebok's innovative athletic fashion shoes. Offering a unique glimpse into Tim Burton's "Planet of the Apes," slated to hit in theatres July 27, the co-branded print (August 2001) and outdoor (August - September) campaign is the newest addition to Reebok's popular print advertising campaign that communicates ...