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Article: Marino's Italian Ices in alliance with Pop N Go.
- Article from:
- Ice Cream Reporter
- Article date:
- June 20, 2001
CopyrightCOPYRIGHT 2001 Ice Cream Reporter. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Marino's Italian Ices has announced an agreement with Pop N Go Inc. that will jointly place both companies' products in several major airports and travel plazas throughout the New York market. As part of the agreement, Marina's will be purchasing advertising time on Pop N Go's Video Monitors and LED displays, further enhancing consumers' desire to purchase both of these complementary products at one time, as well as continuously reinforcing the Marino's brand for regional supermarket sales.
"We believe this venture opens up whole new worlds of opportunities for Marino's," said Dennis Vourderis, president of Marino's Italian Ices. "This is the first time our ...