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Article: Precision key to selling sparkling wines correctly. (bar and restaurant marketing)
- Article from:
- Restaurants & Institutions
- Article date:
- May 29, 1989
- Author:
CopyrightCOPYRIGHT 1989 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Precision Key to Selling Sparkling Wines Correctly When it comes to serving sparkling wines, there is one cardinal rule: Know the difference between Champagne and other sparkling wines, because sales (and profits) can be lost, and an operator's hard-earned image can be tarnished when customers' Champagne expectations are not met.
By letting your clientele know that you are aware of the differences among the world's sparkling wines, you will gain their confidence and have a better opportunity to satisfy their demands.
Too, for those customers who are unaware of the differences among sparkling wines, you and your staff can perform the valuable service of ...