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Article: Whatever It Takes.(Popular Mechanics Magazine)(Editorial)
- Article from:
- Popular Mechanics
- Article date:
- August 1, 2001
- Author:
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Copyright informationCOPYRIGHT 2001 Hearst Communications, reprinted with permission of Hearst. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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So you turn to page 70 in this issue and you say, "Ho-hum, a motorcycle comparison test." If anything is not ho-hum, it's one of our comparison tests. To produce that story, it took 10 riders, four editors, one writer, one photographer, two photographer's assistants, one art director and a caterer working four solid 12-hour days. And that was just to do the photography and actual testing. Factor in 240 man-hours. Some staffers had to be flown from New York to California, where the testing and photography took place. Then the material was fed into our production process, which meant the work of another eight people. You add up the costs. It's an enormous undertaking, both ...
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