Article: Glancing Back.(1938 article on air conditioning installation)(Brief Article)

1938

THE BURGEONING MARKET

In an article appearing in the June 29, 1938 issue, Mac Smith, a Detroit merchandising counselor, wrote on the growing opportunities for contractors to install air conditioning equipment in small retail stores and restaurants.

A survey of 1,366 recent air conditioning installations done in a variety of cities including Brooklyn, NY; Syracuse, NY; Indianapolis, IN; Chicago, IL; Miami, FL; Houston, TX; and San Francisco, CA, revealed that small businesses were big buyers of air conditioning systems. "Stores and shops -- predominantly one-room establishments like dress shops, shoe stores, haberdasheries, men's wear ...

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