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Article: eVineyard(R), Inc. Leverages wine.com Purchase.
- Article from:
- PR Newswire
- Article date:
- July 17, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Leading Online Wine Retailer Adopts Customer Friendly wine.com Domain Name
PORTLAND, Ore., July 17 /PRNewswire/ --
eVineyard, Inc., the nation's largest online wine retailer, officially relaunched its website today featuring the "wine.com" brand name and look and feel. This change catapults eVineyard into an entirely new space as it leverages its purchase of the most powerful and intuitive wine domain name on the Internet. "wine.com is definitely the foremost name online," said Brett E. Lauter, vice president and chief marketing officer of eVineyard. "Research shows that people use it automatically whether they've visited the site or not. The site is ...