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Article: Hot Head geared toward the teen market.(Universal Products)(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- July 2, 2001
CopyrightCOPYRIGHT 2001 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GLENCOE, 111.--As mass market retailers continue searching for new ways to attract young shoppers to their stores, many have found that stocking such trendy beauty care items as Universal Products' Komb In Hot Head is an ideal way to get those consumers to think of their outlets as places that cater to them.
"This unique hair coloring product is specifically targeted to the teen market," says Gary Rosenthal, president of MarketX, an independent sales and marketing company that is handling the brand in the United States. "These children of baby boomers have a significant amount of disposable income, and with the recent launch of Hot Head we are drawing these ...