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Article: Liz Claiborne's latest fragrance creation.

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Household & Personal Products Industry
Article date:
June 1, 2001
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* Liz Claiborne's latest fragrance creation, Mambo, has burst on the scene backed by a $20 million advertisement campaign by Avrett, Free & Ginsberg, New York, NY. The product is the company's first Latin-influenced fragrance, for both men and women. "Latin culture has become mainstream," noted Neil Katz, president, Liz Claiborne. "It is a ...

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