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Article: Euro RSCG Worldwide Acquires a Majority Equity Of Leading Puerto Rican Advertising Agency, Premier Maldonado & Associates, Inc.
- Article from:
- Business Wire
- Article date:
- July 18, 2001
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Business Editors
NEW YORK--(BUSINESS WIRE)--July 18, 2001
Euro RSCG Worldwide Strengthens Presence in Hispanic Markets
Bob Schmetterer, Chairman and CEO of Euro RSCG Worldwide, today announced the acquisition of a majority equity of Premier Maldonado & Associates, Inc. (PM&A), Puerto Rico's leading local agency.
Founded almost 40 years ago, PM&A provides both traditional advertising and public relations. The agency, which will be renamed Premier Euro RSCG, will be Euro RSCG Worldwide's lead agency in Puerto Rico and the Caribbean.
Franco Sotomayor, CEO of Premier Euro RSCG, explained that "over the years, PM&A has received ...