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Article: ITV DIGITAL ON AIR AND ON TARGET.

Article from:
PR Newswire
Article date:
July 19, 2001
Copyright

PR Newswire, London, July 19. This press release is transmitted on behalf of ITV Digital.

ITV Digital (formerly ONdigital) today reported an increase of 48,000 subscribers for the quarter ended 30 June 2001, bringing the total as at 30 June to 1,135,000. The highlights are as follows:

48,000 new subscribers this quarter; on target for breakeven

400 pubs per week sign up for ITV Digital

Annualised churn below forecast at 23 per cent

Successful rebranding on 11 July with new advertising campaign

Strategic marketing partnership formed with BT

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