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Article: MARKETING AUSTRALIAN WHEAT.(Brief Article)
- Article from:
- Agri Marketing
- Article date:
- July 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wheat is worth billions of Australian exporting dollars each year. As the seventh largest producer of wheat worldwide and the third largest exporter, behind the U.S.A. and Canada, Australian wheat growers prove to be a large audience for marketers of wheat production inputs everywhere. How can marketers worldwide grab the attention of Australian wheat growers, whose numbers total an estimated 41,000(1)?
To get an idea of how large the wheat market is in Australia, in the year 2000(2), nearly 30 million acres of wheat were cultivated, yielding over 20 million tonnes. Last year, as is in previous years, Asian and Middle Eastern countries imported most of the wheat ...