Article: TIDBITS.(TASTE)

Byline: Al Sicherman; Staff Writer

RSEC:+

What's next: Trix for Chix?

Take a deep breath:

First General Mills introduced Harmony vanilla almond oat cereal, "a low-fat nutritional cereal for women," which isn't as high in calcium, iron or folic acid as whole-grain Total, General Mills' nutritional cereal made and sold without reference to gender.

Then Kellogg's brought forth Special K Red Berries (containing freeze-dried strawberries). Women are not mentioned on the box, but publicity material indicated that there was a marketing tie-in to women in the color red, "recognized as a source of energy, health and ...

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