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Article: Crabby critic: Ads tasty, food pasty at Red Lobster.(Brief Article)(Critical Essay)
- Article from:
- Advertising Age
- Article date:
- July 16, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[Red Lobster, usa]-This isn't just any restaurant. We are sitting here-thinking about the new campaign from Euro RSCG Tatham McConnaughy, Chicago-admiring the ropes, nets and lobster traps and all the nice touches that a make Darden Restaurants property so elegant.
Check out the Wet Naps-co-branded! ``Red Lobster'' is printed right on them!
We came here because we admire the new spots, which attempt to up the ante for Red Lobster, a brand pretty much synonymous with chain-restaurant declasse. So associated is this company with Middle American kitsch that it is enshrined in a book title, Joe Queenan's vicious ``Red Lobster, White Trash and the Blue ...