Article: Hall's new investment: producer talent. (Frank B. Hall and Company Inc.) (Brokers Report)

Hall's New Investment: Producer Talent

NEW YORK CITY--The "trap" the stock analysts have fallen into with their dismal appraisals of Frank B. Hall's performance potential is in comparing FBH to "a going business" rather than a company that is going through a vast overhaul, says company president, Peter T. Pruitt, speaking of changes that represent the "rebuilding" of Hall.

The analysts' mistake is similar to someone trying to compare "the body of a well-conditioned, functioning athlete with someone that's in advanced training," said Mr. Pruitt, who was perhaps recalling a recent FBH ad campaign featuring former boxing champion Sugar Ray Leonard.

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