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Article: Why fewer spectators won't hurt senior open Organizers say name recognition, television coverage more important.(News)
- Article from:
- Daily Herald (Arlington Heights, IL)
- Article date:
- July 20, 2001
- Author:
CopyrightCOPYRIGHT 2001 Paddock Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Bob Susnjara Daily Herald Staff Writer
Despite a trend of dwindling attendance at the SBC Senior Open in Lake County, sports marketing experts say that will not be the only factor determining whether the tournament continues in future years.
On-course entertainment options for company executives and name recognition and television coverage for the title sponsor actually have become more important than the number of fans who arrive with daily tickets at Kemper Lakes Golf Club in Long Grove, according to the industry insiders.
Golf's famous seniors begin play with the first round Friday. The tournament - which will compete with the Red ...