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Article: More Than Just Mints on the Pillow?(banks offer private banking services to upper end clients)
- Article from:
- Utah Business
- Article date:
- June 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Olympus Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Private Banking: Gimmick or Godsend?
When banks market privileged services to high-net-worth clients under the label "Private Banking," are they offering something fundamentally different from traditional retail banking services? Or is private banking like first-class airline seating where passengers enjoy more comfort and convenience but don't take off or land a minute sooner than those in coach?
According to Susan Mayo, market manager for private banking services at Bank One, her department does offer the equivalent of first class service to its clients through traditional products such as savings, mortgages, home equity, credit lines, personal credit, ...