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Eastern Europe Still Emerging.(hotels in emerging market countries)(Brief Article)(Illustration)(Industry Overview)

EUROPE Emerging markets are typically measured by presence of infrastructure. Basics like roads, water and airports are essential for building tourism, and Eastern Europe is no different from the rest of the world in having a mixture of destinations with varying levels Of infrastructure in place.

So why is there such a rush toward the Commonwealth of Independent States (CIS), the Baltic nations, the countries bordering the Adriatic Sea and Poland and its neighbors?

Experts say there are multiple levels of upside as tourism returns to these embattled lands. The late-1990s privatization of government-owned hotel chains such as Orbis (Poland's largest) has opened the ...

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