Article: Soapbox.(Brief Article)

Somebody at Fox must be doing something right, because its ads are driving customers that we haven't seen in a while back to our stores in droves.

IT'S IN THE ADS

Since June 5, I have seen at least 15 commercials on TV and heard countless more on radio promoting the VHS and DVD release of Cast Away. During each game of the NBA Finals, I saw at least three promos for the release.

Somebody at Fox must be doing something right, because this is driving customers that we haven't seen in a while back to our stores in droves. Fox truly does care about its customers, and I in turn will support its titles. I hope other studio big shots saw their ...

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