|
|
Article: Soapbox.(Brief Article)
- Article from:
- Video Business
- Article date:
- June 25, 2001
CopyrightCOPYRIGHT 2001 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Somebody at Fox must be doing something right, because its ads are driving customers that we haven't seen in a while back to our stores in droves.
IT'S IN THE ADS
Since June 5, I have seen at least 15 commercials on TV and heard countless more on radio promoting the VHS and DVD release of Cast Away. During each game of the NBA Finals, I saw at least three promos for the release.
Somebody at Fox must be doing something right, because this is driving customers that we haven't seen in a while back to our stores in droves. Fox truly does care about its customers, and I in turn will support its titles. I hope other studio big shots saw their ...