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Article: (B) OPINION: Lance Armstrong Delivering for the U.S. Postal Service.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- July 25, 2001
CopyrightCOPYRIGHT 2001 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bridge News Knight Ridder/Tribune Business News
Jul. 25--Armstrong Not Only Overcame Cancer But Also Established a Mr. Clean
Reputation in Cycling, a Sport Infamous for Riders Doping Themselves
By Bill Wallace, sports columnist
Why does the U.S. Postal Service, which loses $2.5 billion a year, sponsor a bicycle team that competes mostly in Europe? After all, you can't buy a 34-cent U.S. stamp in a French post office.
Marketing is the excuse. "The Postal Service's sponsorship of the cycling team," says Gail Sonnenberg, "gives us brand recognition around the world." Sonnenberg is the senior vice president for USPS sales, of ...