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Article: Greenfingers joins catalogue joint-venture.(with the Cotswold Company)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- June 15, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Gardening company Green-fingers is launching its first joint catalogue with a non-competing company, as part of plans to boost its acquisition strategy.
Established by The Times writer George Plumptre, the mail order and e-commerce company is running 16-page colour brochures in the national press. When turned over, the brochure becomes The Cotswold Company's 16-page colour catalogue, with wooden furniture and accessories for the home.
The move signals Green-fingers' commitment to customer acquisition via mail order, after launching three solo catalogues (PM, October 9 2000) six months after the ...