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Article: Universal Pictures Taps Mondo Media to Create Rich Media Ad Campaign for 'American Pie 2' Sequel.
- Article from:
- PR Newswire
- Article date:
- July 25, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Engaging Blend of Advertising & Content through Interactive Game, Viral
Marketing Component, 'Commercial' and Mini Web Site in a Unique Mondo
Side Show Package
SAN FRANCISCO, July 25 /PRNewswire/ --
Universal Studios and Mondo Media, creator of the first Internet entertainment distribution network, have partnered on the development of a unique, multi-level ad "campaign" for the studio's "American Pie 2" film. The campaign began July 20 and runs through Aug. 12. It consists of an engaging blend of advertising and original content in a new advertising package called Mondo Side Show.
The campaign will run on Mondo Web-syndicated ...