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Article: First Union, SunTrust Vie for Wachovia Bank Via Ad Blitz.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- July 27, 2001
CopyrightCOPYRIGHT 2001 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Donna De Marco, The Washington Times Knight Ridder/Tribune Business News
Jul. 27--First Union Corp. and SunTrust Banks Inc. -- both wanting to buy Wachovia Corp. -- are putting their dollars into a massive public relations blitz to try to sway the vote by the North Carolina bank's shareholders.
The banks are blanketing newspapers like the Wall Street Journal, New York Times, The Washington Times and The Washington Post and filling the airwaves, while letters and telephone calls are going out to the approximately 150,000 Wachovia shareholders.
"This is a way to get their story out from their perspective in a controlled environment," said ...