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Article: Dose of reality; Drug ad spending comes down from its hallucinogenic high.(Brief Article)(Statistical Data Included)
- Article from:
- Advertising Age
- Article date:
- July 23, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Once believed recession-proof and on a path of inexorable growth, the direct-to-consumer advertising category is exhibiting signs of a slowdown. n Total dollars by the top 10 DTC spenders for the first quarter of 2001 grew 10% over the same period the year before, according to Taylor Nelson Sofres' CMR-a big falloff from the torrid growth clip of the past few years. Spending for the top 10 shot up 74% from first quarter 1999 to first quarter 2000, on top of a 62% boost in first-quarter outlays from 1998 to 1999. Through April of this year, however, the DTC ad growth rate for the leaders rose a bit, to 15% over the same period last year. The spending leaders for this year's ...
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Article: Bringing year to close with a laugh
The Northern Echo;
December 15, 2009 ;
303 words
... ... Beaumont Street, Darlington, will bring this year to a close with its final show of the year on Sunday evening.Local heroes Jason Cook ... awards at the Melbourne Comedy Festival this year. Doors open at Inside Out at 7pm, with the ...
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