Article: San Francisco Ballet Taps 415 to Revitalize Web Site.

SAN FRANCISCO, July 30 /PRNewswire/ --

415, Inc. (www.415.com), an interactive design firm headquartered in San Francisco, California, today announced that it has been selected to redesign the Web site for the San Francisco Ballet (www.sfballet.org), one of the world's premier dance companies.

Charged with creating a web presence that appeals to ballet newcomers unfamiliar with the energy of a San Francisco Ballet performance as well as Ballet aficionados and longtime subscribers, 415 will draw on modern graphics and simple user interface design to create an experience that crosses the boundaries of age, gender, and ballet experience. By combining ...

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