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Article: Lead Generation Plans That Work.(Brief Article)
- Article from:
- Franchising World
- Article date:
- July 1, 2001
CopyrightCOPYRIGHT 2001 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Successful franchise recruitment requires building a media plan that produces qualified prospective buyers at acceptable costs. It isn't an easy task, especially in this new media age, where franchise buyers now access multiple recruitment and educational sources in researching franchise opportunities.
Define your Buyers & Their Motivations
Savvy franchisors and suppliers know how and who they should approach before launching their media campaigns. They determine the profile and ownership interests of their existing buyers, develop a compelling message to attract new buyers, and then select the media sources best suited to reach this audience. This ...