Article: REINDEER RECIPES.(meat industry, Sweden)(Brief Article)

It's lean, tasty, and equally good hot or cold. As long as you don't think of it as eating Rudolph, reindeer meat is a Swedish delicacy not to be missed. It's also a delicacy that's attracting increasing foreign attention, in large part because of the foot-and-mouth disease that's devastated European beef herds.

"There's a fantastic market demand," says Tom Lundberg, the chief executive of Arvidsjaurs Renslakt, the country's largest reindeer slaughterhouse and meat packing company. Sales are up 30 percent over last year, thanks largely to foreign demand, Lundberg says, and the exporters' biggest problem is that sup plies are running out.

Reindeer are ...

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