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Article: Ford's goals: Revive Lincoln, add sport wagons.(Ford Motor Co.)(Statistical Data Included)
- Article from:
- Automotive News
- Article date:
- July 30, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ford Motor Co.'s crown jewels are under pressure.
* Half of Ford's Taurus car production will be tossed in favor of trendy sport wagons.
* Ford will reinvent Lincoln and boost its product line.
* The F series, the nation's best-selling vehicle, will be under assault by the redesigned Dodge Ram, new innovative pickups from General Motors, and new rivals from Nissan and possibly Honda. Ford will need new ideas to protect its profitable turf.
At the same time, Ford is trying to get the most from its acquisitions and alliances.
The company is consolidating vehicle platforms among its global brands, spawning a new era in product ...