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Article: Types of Humor in Television and Magazine Advertising.
- Article from:
- Review of Business
- Article date:
- March 22, 2001
- Author:
CopyrightCOPYRIGHT 2001 St. John's University, College of Business Administration. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Humor is used to sell products, but there are many types of humor and different hinds are used most effectively with different media. This article looks at various hinds of humor and how often they're used in print and television advertisements, helping managers determine when - and when not - to use humor.
Introduction
Humor is often used in print and television media to sell products. How effective is it? It depends on how you look at it
While it's used frequently, humor in advertising remains controversial. On the one hand, humor has been credited with calling attention to an advertisement [8,9,15], increasing comprehension of the ad [15], ...
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... ... caption COMPUTERS Need a Charge? Type Away! Compaq wants to let you type your way to portable power ... the system will be available. HUMOR Mad, Mad Love Those who contend ... s the Microsoft of twisted humor--but with a much better mission ...
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