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Article: P.R. Primer.(public relations)
- Article from:
- Jewelers Circular Keystone
- Article date:
- June 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Public relations can give your store a huge competitive advantage, say p.r. professionals, but first you need to understand what "public relations" really means.
If you highlight the words "public relations" in a Microsoft Word document and click Thesaurus, the following list of "synonyms" pops onto your computer screen: "propaganda," "promotion," "public image," "favorable climate," and "advertising." Bill Gates may think of public relations in those terms, but p.r. practitioners take a different view. Judy Pehrson, director of external relationships at the Council for the International Exchange of Scholars in Washington, D.C., which administers the federal ...