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Article: Banco Bital Takes Latin CRM Crown.(Company Business and Marketing)
- Article from:
- Bank Technology News
- Article date:
- August 1, 2001
CopyrightCOPYRIGHT 2001 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Mexican bank shined over several of its competitors, which also effectively used technological and non-technological means to enhance their client relationships
Based on criteria from the global management consulting firm Peppers and Rogers Group Latinoam,rica,
Bank Technology News (BTN) has selected Mexico's Banco Bital as the best Latin American bank in 2001 for customer relationship management (CRM). In BTN's Second Annual Latin American CRM Bank Awards, Bital topped a list that included seven other of Latin America's most advanced CRM banks: Bancolombia (Colombia), Banco de Bogot (Colombia), Banco Tequendama de Colombia (Colombia), Banco ...