|
|
Article: Fish in a can comes second in Cannes.
- Article from:
- Marketing Week
- Article date:
- June 28, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
This year's Cannes International Advertising Festival was another good one for the UK, but the winning US ad was controversial.
Falling revenues, redundancies and talk of slowdowns were put aside last week as the world's advertising industry gathered for its annual orgy of excess, otherwise known as the Cannes International Advertising Festival. Rumour has it that during this event the city's legendarily expensive bars take three times as much money as they do during the film festival: if the ad business is concerned about the economic situation, it does a great job of hiding it.
At the heart of the festival is the advertising world's biggest awards ...