|
|
Article: Orchestrating the Deal.(WCLV-FM head, Robert Conrad)(the Cleveland Orchestra)(Brief Article)
- Article from:
- Inside Business
- Article date:
- July 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Great Lakes Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
For 36 years, WCLV-FM head Robert Conrad has been the voice of the Cleveland Orchestra. And thanks to a complex, multimillion-dollar deal, he will leave station ownership as the man who saved classical radio.
It's 7:30 p.m. on a recent Thursday. Robert Conrad jingles a large key ring holding a small magnetic disk that opens the artist entrance and elevator backstage at Severance Hall.
A Cleveland Orchestra violinist in tux and tails works on scales and nods in recognition as Conrad navigates the narrow space between the black curtain and a 9-foot grand piano. He approaches his tiny recording booth 24 inches from the stage where classical music history is ...