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Article: TBA Entertainment Corporation Helps Kellogg USA Reach Country Music Consumers; Popular Female Country Artists Featured in Three-CD Mail-In Offer.
- Article from:
- Business Wire
- Article date:
- August 8, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors & Entertainment Writers
NASHVILLE, Tenn.--(ENTERTAINMENT WIRE)--August 8, 2001
TBA Entertainment Corporation (AMEX: TBA) has created the "Driving `Em Crazy" mail-in CD promotion to help Kellogg, the world's leading producer of cereals, promote its products to country music fans nationwide. TBA developed the program in conjunction with Summit Marketing, a Kellogg USA promotions agency. The program will launch Sunday, August 12 with a 50-million circulation newspaper insert.
Kellogg's is promoting the three-volume CD collection and the 18 participating female country artists on more than 40 million cereal boxes including Corn ...