Tennis appears to be replacing golf as the hot advertising place to be in the 21st century.
It's certainly popular for automotive brands that want to reach an upscale audience of loyal, dedicated fans.
Leading the way for several years has been Mercedes-Benz USA Inc.
Mercedes has been the international sponsor and major advertiser on the Tennis Masters Series - a prestigious TV series of major tournaments that are musts for top-ranked men.
Acura Division sponsors a Women's Tennis Association event.
And last year, Lincoln became the sponsor of the men's singles event at the U.S. Open, event.
The problem has been - given that I'm a tennis player and fan ...