Article: Electronic Arts Inks Multi-Year Deal With Talladega Superspeedway; NASCAR Winston Cup Series EA SPORTS 500 to Run in October and Air on NBC.

Business & Sports Editors

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 9, 2001

Electronic Arts (Nasdaq:ERTS) today announced a three-year deal with Talladega Superspeedway, naming the legendary NASCAR(R) Winston Cup Series fall race the EA SPORTS(TM) 500. NBC will broadcast the race on October 21, 2001. EA SPORTS becomes just the third NASCAR Winston Cup Series sponsor in Talladega's 32-year racing history.

The partnership is a natural fit between NASCAR's most competitive track that is steeped in tradition and known for its exciting, fast paced racing and EA SPORTS, the stalwart brand of sports interactive gaming, known for its traditional ...

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