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Article: Electronic Arts Inks Multi-Year Deal With Talladega Superspeedway; NASCAR Winston Cup Series EA SPORTS 500 to Run in October and Air on NBC.
- Article from:
- Business Wire
- Article date:
- August 9, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business & Sports Editors
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 9, 2001
Electronic Arts (Nasdaq:ERTS) today announced a three-year deal with Talladega Superspeedway, naming the legendary NASCAR(R) Winston Cup Series fall race the EA SPORTS(TM) 500. NBC will broadcast the race on October 21, 2001. EA SPORTS becomes just the third NASCAR Winston Cup Series sponsor in Talladega's 32-year racing history.
The partnership is a natural fit between NASCAR's most competitive track that is steeped in tradition and known for its exciting, fast paced racing and EA SPORTS, the stalwart brand of sports interactive gaming, known for its traditional ...