Article: Turning the tide in Lake Geneva; Lakeside town aims to reclaim resort crown.(South Shore Club)(Brief Article)

Joe Casper doesn't plan to open a sales office for his Lake Geneva development for weeks, yet nearly a quarter of the homes he plans to build there-at an average price of $2.5 million-already are spoken for.

The $100-million South Shore Club, being built on 39 acres formerly owned by a military academy, is the first new subdivision on the lake in more than 20 years.

Mr. Casper is betting that pent-up demand for new lakefront homes is so great that the 40 homes priced between $1.5 million and $4 million-and featuring an option to have the home outfitted top to bottom by Marshall Field's-will be completed in three years.

``We're almost 25% there ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!