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Article: Palmolive is to launch a new range of Soft & Gentle anti-perspirant deodorants in new cream and stick formats with added aloe which have been designed, says the company, to leave no white marks on the skin.(Brief Article)
- Article from:
- Cosmetics International
- Article date:
- July 25, 2001
CopyrightCOPYRIGHT 2001 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Palmolive is to launch a new range of Soft & Gentle anti-perspirant deodorants in new cream and stick formats with added aloe which have been designed, says the company, to leave no white marks on the skin.
The creams (rrp 2.39 [pounds sterling]) will be available in two fragrances, Soft Jasmine and Aqua Cool, a completely new scent which will also be launching in aerosol format. The sticks (1.99 [pounds sterling]) will be available in four different fragrances, Soft Jasmine, Aqua Cool, After Hours and Cool Cotton.
The launch of the new cream will be supported by a 6.5mn [pounds sterling] marketing campaign including a TV campaign throughout August ...