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Article: Disavowing the Public.
- Article from:
- School Administrator
- Article date:
- September 1, 1994
CopyrightCOPYRIGHT 1994 American Association of School Administrators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Drop the word "public" when referring to public schools, recommended Bonner and Tate, an advertising agency, because the word has negative connotations as in public housing, public transportation, and public restrooms.
The suggestion was one of many proposed by the ad agency in a $2.2 million public relations ...
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