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Article: ABSOLUT VODKA Celebrates the Energy Conservation Efforts of Californians And Goes 'Unplugged' With Its Latest Billboard.
- Article from:
- PR Newswire
- Article date:
- August 15, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ABSOLUT ALTERNATIVE Uses the Best of SUN-ny California to Light Up
Sunset Boulevard With Its First Solar-Powered Billboard
NEW YORK, Aug. 15 /PRNewswire/ --
In response to the rolling blackouts that threaten California, ABSOLUT VODKA continues its proud tradition of creativity with another "bright" idea -- a new outdoor billboard, ABSOLUT ALTERNATIVE. This unique billboard, which features a giant ABSOLUT bottle made up entirely of solar panels, harnesses the power of the sun during the day and uses it as an "alternative" source of energy to illuminate the two-word headline, ABSOLUT ALTERNATIVE, at night.
"ABSOLUT ALTERNATIVE is a fun ...