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Article: Robinsons Fruit Shoot.(Britvic Soft Drink marketing)(Brief Article)
- Article from:
- Grocer
- Article date:
- August 4, 2001
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Britvic Soft Drinks is continuing its summer investment with a four-week revival of a TV ...
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Article: Robinsons Fruit Shoot.(Case Study)
New Media Age;
August 7, 2003 ;
700+ words
... ... Digital (media buying) BACKGROUND: Britvic claims its Fruit Shoot drink, launched two years ago, is one of the fastest-growing ... year, with a range of online games and a 'Sports Club'. Fruit Shoot ran its first on-pack promotion linking to the site in January ...
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