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Article: West Marine's Exclusive West Advantage Program Reaches The 1 Million Member Mark.
- Article from:
- Business Wire
- Article date:
- August 16, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
WATSONVILLE, Calif.--(BUSINESS WIRE)--Aug. 16, 2001
After little more than one year, West Marine's (Nasdaq:WMAR) West Advantage Program has reached the 1 million member mark -- becoming the most popular membership program in the marine industry. To celebrate this milestone, West Marine is giving away 1 million West Advantage Program points (equal to a $4,000 shopping spree at West Marine) to one lucky member in its Million Member Sweepstakes.
"We are very excited about crossing the one million member mark in our West Advantage Program," says Michelle Farabaugh, West Marine's senior vice president, marketing and strategic ...