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Article: Player Profile: Diesel creative Jonason joins Euro's Wnek Gosper ; Attitude an asset for `ad god' from Swedish agency.(Joakim Jonason's ad for Diesel denim menswear)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- August 13, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Joakim Jonason's status as Sweden's advertising god was confirmed when his irreverent work for Diesel denim wear won the print Grand Prix at the International Advertising Festival in Cannes in June, four years after he took home the festival's TV Grand Prix for another Diesel campaign.
Despite that unprecedented dual win, Mr. Jonason and Diesel have both moved on. The creative director left Sweden and Paradiset DDB, Stockholm,the agency he started in 1990 that produced the award-winning Diesel work, to open a short-lived shop in London last October.
This month, as the first print ads break from Diesel's new agency KesselsKramer, Amsterdam, Mr. Jonason ...