|
|
Article: New campaign to promote South Australia's attractions: go out and enjoy what makes the state great.
- Article from:
- Australasian Business Intelligence
- Article date:
- August 20, 2001
CopyrightCOPYRIGHT 2001 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Aug 21, 2001 (The Advertiser
ABIX via COMTEX) -- A tourism campaign targeting resident South Australians is set to commence in late August 2001. The aim of the campaign is to increase internal tourism within South Australia (SA) within 12 months. The SA Tourism Minister, Joan Hall, says that many residents are not aware of the attractions within the State. Hall also encouraged South Australians to act as ambassadors for interstate friends and relatives. The tourism campaign will cost $A1.7m. The return on investment would amount to $A90m per year if just 10% of money spent on ...