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Article: Let' be grateful for peace treaty.(Royal Mail, Direct Marketing Association to work together)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- July 6, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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So, at last, it appears that peace has broken out between Royal Mail and the DMA (UK), following last week's agreement to work together to promote the industry.
Of course, both sides are publicly saying this deal has been a long time in the making and it is just a matter of coincidence that it comes only two weeks after the Office of Fair Trading's ruling over Royal Mail's involvement in the Postal Preference Service (PPS).
And let's hope it has been.
David Robottom of the DMA claims: "We have always had an excellent relationship with Royal Mail and have been working closely together." That may well be so, but the industry perception has long ...