Article: Priceline.com Chairman Richard S. Braddock To Sell Up To 2 Million Priceline.com Shares Over Next 12 Months.

Business/High Tech Editors

NORWALK, Conn.--(BUSINESS WIRE)--Aug. 21, 2001

Priceline.com (Nasdaq:PCLN) Chairman and CEO Richard S. Braddock today announced the establishment of a personal stock sale plan, in accordance with SEC Rule 10b5-1, under which he will sell up to a maximum 2 million shares of priceline.com stock in a regular and orderly manner over the course of the next 12 months.

The shares represent approximately 11 percent of Braddock's total priceline.com holdings and less than 1 percent of priceline.com's total outstanding shares. Braddock is an unsalaried priceline.com employee.

Braddock said, "This program allows me to ...

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