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Article: Parrot talk with Oliver.(Sainsbury to expand Blue Parrot Cafe range of food for children, Jamie OIiver)(Brief Article)(Statistical Data Included)
- Article from:
- Grocer
- Article date:
- August 11, 2001
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sainsbury is to add a further 50 lines to its Blue Parrot Cafe range of food for children this summer.
Sales of the range, which currently consists of 150 products, are set to exceed 45m [pounds sterling] this year.
A spokeswoman said awareness of the range among Customers was 78%, higher than all other Sainsbury's own label ranges at launch.
She said sales were well ahead of targets and set for a further boost as the supermarket puts a new Jamie Oliver advertisement on air this week.
The ad features Jamie, his wife, niece and nephew taking a trip to ...