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Article: Virgin Vie celebrates its fourth birthday with global openings.(Brief Article)
- Article from:
- Cosmetics International
- Article date:
- August 15, 2001
CopyrightCOPYRIGHT 2001 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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At a recent launch in London, Virgin Vie announced its international plans of expansion. Talking to Cosmetics International Marketing director Ros Simmons revealed that the company had signed a deal to launch its UK model in Asia.
Two Virgin Vie outlets will be opening in Kuala Lumpur in Malaysia in September, with an outlet launching in Hong Kong and Taiwan in October and then one in Singapore the following March. The company is setting up a local office in Singapore, though `it will always be controlled from the UK'. This is, says Simmons, a joint venture with a company that is a distributor and retailer in the region that has strong experience of fragrance. ...