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Article: BtoB Q&A - Marketer: Opportunity is knocking; Downturn is the time to push your Brand to greater heights, says Deloitte director.(Deloitte & Touche L.L.P marketing director Mike Wein)(Brief Article)(Interview)
- Article from:
- BtoB
- Article date:
- August 20, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In a b-to-b marketing career spanning 26 years, Mike Wien has headed up efforts for companies including Pepsi Bottling Group Inc., where he was director of brand management, and Omni Hotels, where he was VP of marketing and sales.
Today, as national director-marketing for e-business services at Deloitte & Touche L.L.P., he faces what is perhaps his greatest challenge yet-convincing spending-averse clients that they should fork over millions of dollars for the New York-based firm's advice rather than going to one of its Big 5 competitors.
Wien's marketing task is staggering. Deloitte & Touche offers a breadth of services unusual among professional ...