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Article: LiteWave Corp. Announces Marketing Program for L'Oreal.
- Article from:
- Business Wire
- Article date:
- August 24, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
NEW YORK--(BUSINESS WIRE)--Aug. 24, 2001
LiteWave Corporation (OTCBB:LTWV) said today that it has agreed to commence a targeted marketing program for L'Oreal, the world's leading cosmetics company, in September.
LiteWave will initially conduct a direct marketing test phase, in which special coupons for L'Oreal hair products will be sent to a sample of LiteWave's female affinity members. Upon the completion of the test phase, LiteWave will examine the penetration and conversion rates of the program. If the initial results are satisfactory, LiteWave intends to explore an expanded marketing program with L'Oreal and other leading ...