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Article: Wagner Claims 74% Pizza Share; apetito Reports 11% Sales Gain.(Brief Article)(Statistical Data Included)
- Article from:
- Quick Frozen Foods International
- Article date:
- July 1, 2001
CopyrightCOPYRIGHT 2001 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wagner Tiefkuhlprodukte GmbH has reported a sales increase of 15% in the first quarter of 2001 compared with the same period last year. With a 74% market share, Wagner considers itself the clear leader in Germany's "American-style" pizza segment. In raw-dough pizzas, Wagner claims 14% of the market. The company sees its new vegetarian pizza line as a sure winner.
Another German pizza maker, Dr. Oetker International GmbH, has again proven that concentrating on a company's core business is the way to go. Last year, Oetker rang up sales of DM 1.8 billion, an increase of 8.5%. In Germany alone, sales amounted to DM 1.1 billion. Among other things, Oetker is market ...